I am so thrilled that my seminar made the cover of the Smithsonian catalog this month! BUY TICKETS Here is the detailed description —
Social Media Savvy: A Practical Guide to Personal Branding and Strategy
Saturday, February 22 – 10:00 a.m. to 4:30 p.m.
Everyone is online today, but does your presence in pixels best represent how you’d like to be seen? This seminar helps you create a social media identity and identify the key elements of a strategy to interact effectively and efficiently in the virtual world. Begin by understanding and defining the image that you want your “brand” (whether that’s yourself, your business, blog, or other online activities) to portray. Then examine how that information can provide a foundation for your identity and your social media presence. Participants explore the fundamentals of social media and its tools, including Facebook, Twitter, LinkedIn, and others. The pros and cons of each and their use in creating a social strategy are discussed to help identify which work best for your needs. Practical considerations, such as social media etiquette and learning how to use social media efficiently so that you manage it (and it doesn’t manage you), are also discussed. The day concludes with an interactive panel of social media pros who share their experiences and practical insights.
Panelists include Sarah Elizabeth Banks, manager of online engagement at the Air and Space Museum; Shashi Bellamkonda, vice-president of digital marketing at the Bozzuto Group, a real estate organization; Casey Benedict, a social media and food marketing innovator behind Kitchen PLAY and Eat Write Retreat, platforms that connect brands with bloggers. Sean Gardner, a consultant and correspondent for Social Media Week, Huffington Post, and Smedio, named by Forbes as one of the top 50 social media power influencers in 2013; Elianne Ramos, principal and CEO of Speak Hispanic Communications and vice-chair of marketing and public relations for Latinos in Social Media, who specializes in U.S. Latino and Latin American advocacy campaigns; and Monica Sethi, founder and president of e-Buzz Edge, a firm specializing in public relations, marketing, and branding for the restaurant industry. The seminar is led by Monica Bhide, who has presented nationally on social media and was coach-in-residence on social media for the American Food Journalist Associations’ annual conference in 2013.